The Entrepreneur’s Success Code® program, delivered by a Success Code Coach®, is the proven foundational path for business owners to improve their professional lives and realize their personal dreams. Success lies in learning how to become. . .

“The CEO of Your Life”
Our monthly publication, “Becoming the CEO of Your Life”, continues to expand the teachings contained on the Entrepreneur's Success Code Series CD set.

Each month, we provide expanded insight into select Success Code principles along with practical applications to apply to your business today!

Our belief is that one should:

Live – Your authentic life
Lead – From your heart
Discover – Your mindset for abundance

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LIVE – LEAD - DISCOVER ™

Become the CEO of Your Life!™

In all you do, continually ask, "What is the result I want?"

LIVE – LEAD - DISCOVER ™

Live – authentically based on your Life Purpose.

Identify your Life Purpose, your innermost driving force: your source of energy, your commitment, and your reason for getting up each day.

Lead – from your Heart with passion, direction and commitment.

Apply fundamental leadership principles based on your life purpose. Take your passion, which brings your unique strengths to the forefront, to maximize your effectiveness in all that you do. Connect your strengths with your business and life to create alignment, accomplishment and joy

Discover – the Mindset for Abundance and what is truly possible in your life and your business.

Discovery lies in Creation, Validation, and Replication.

• Creation is the process of improving everything.
• Validation is the qualitative and quantitative analysis to determine the effectiveness of what you create.
• Replication is the way of doing what needs to be done for both you and your business; the same way, the same time, until such time as you move to the creation process again.

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Principle 6: Integrate your core beliefs into your leadership style.

Action Step: Identify your core beliefs and how you express them.

Purpose: Activate your vision, action, and spirit.

Practical Application: Write down what you believe about your - employees, customers, competitors, money, limitations, company, future, or leadership. Review your beliefs and write how you current behavior reflects this belief. Are you happy with this belief or would you be better served by changing the belief? Choose one belief that, if you changed, would improve your impact on other people and therefore your business. Write a new belief in its place. Write your new belief on a card and place it in a prominent place on your desk. Look at it every day for the next three weeks. In your journal, note anything that changes in how you function and how people respond to you.

Result: You will begin leading from your strengths.

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Principle 2: Identify what systems your business needs to succeed.

Action Step: Develop and implement a systems plan for your business.    

Purpose:To free your business from chaos and fully leverage your resources.    

Practical Application:Conduct a Systems Inventory Review for each area of your business; finance, production, sales, client services, operations, and marketing.  For each area, determine what activities are repeated regularly.  If the system is not written, schedule time to create one. A system is the step-by-step process through which you identify what needs to be done and when it needs to be done.

Result: Draw the most probable and target-marketed prospect to your door.

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Principle 5: Know the needs and behaviors of your customers.

Action Step: Conduct market research to identify your customer’s psychographics. 

Purpose: To understand how your customers think and what drives their decision making.

Practical Application:  List three things the customer is likely to desire or aspire to, in the field where you are doing business.  List three things the customer is likely to dislike or fear in the field where you do business.  Summarize how your product or service matches what you see as the customer’s goals, and how it solves the customer’s problems.  Conduct a random survey of prospects and customers.  Determine what you want to know; basic demographic data, primary relevant goals, primary relevant problems or aversions, attitudes about my competitors and attitudes about your product or service offering.  Conduct focus groups to observe how your prospects and/ or customers respond to your product or service.  Collate the results of your research activities and compare it to your initial portrait of your customer psychographics.  Identify what assumptions were valid and what assumptions need to be re-evaluated.  Review how your product or service matches, or failed to match, the needs and challenges of your target customer.  Review how effective your marketing communications speak to the mindset of your audience. 

Result: Draw the most probable and target-marketed prospect to your door.

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We have an assignment for you this month. It will move you closer to your Life Purpose and Strategic Objective.

Instructions
Take a 30-minute walk in nature. Look at the trees, listen to the birds, and look up at the sky and down to the ground. Stop to smell a flower or plant. Breathe deeply. Now complete this short quiz, which takes one question and drills down deep into the answer:

• What is important about ______ to me?
• What is important about that to me?
• And why is that important to me?
• And why do I want that?

Notice how the answer changes as you go deeper each time. What is the difference between the first answer and the last?

Now make a list of 10 items that reflect what abundance means to you. Include money and the things it can buy on your list, but go beyond that. List the ingredients of your truly abundant life. Think about comfort, security, fun, relationships, health, contribution, spirit and anything else that is of high value to you.

Post it, read it, live it!
If you are unclear about how to identify or implement what is truly important in your life, call us. 800-908-9189

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The Success Code Coach® Team invites you to take the first step in transforming your business and your life with our complimentary Success Code Assessment! Experience more success! Reveal the true picture of where you are right now. Create the clarity and direction for both your life and your business.

Our process provides you the opportunity to imagine what is possible for you and your business. You will discover your true potential during our complimentary coaching call.

You can take the Assessment right now or simply contact us at 800-908-9189.  We will guide you the rest of the way.

To ensure a great one-hour call with a Success Code Coach®:

1. Take the Assessment in an uninterrupted block of time.
2. Don’t over analyze your responses.
3. There are no right and no wrong answers.

Learn more about what we do, how we do it and why we do it! Simply complete the form and we will send you a free audio CD of Your Inner Entrepreneur.

"Jeff Burrows is the new voice of entrepreneurial wisdom. He gets to the heart of the struggle that so many business owners experience and points the way to lasting success and satisfaction. With vision, passion, and spirit, he guides you back to the dream that launched your enterprise-and shows you how to make it real.”

- Donald J. Trump

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Are you attracting all the Prospects you want to purchase your product or service? Are your Clients and Customers primarily business prospects?

Now there is a way to offer added value to your business prospects and customers to become engaged with you and your business in a new way. Jeff Burrows and The Burrows Group is now licensing qualifying individuals to deliver the acclaimed business development system; The Entrepreneur’s Success Code®!

Built upon our point of view to Live, Lead and Discover™, you will take your prospects and clients through a 90 minute presentation of The Entrepreneur’s Success Code®. You will transform their lives and demonstrate your commitment to their success. You will be seen as a true supporter of their success! They will buy more of your products and services.

Imagine, after 3 days of training at the beautiful Tubac Golf and Resort Inn, you too will be able to hold seminars, conferences, webinars and the like to show your prospects and customers how you add value to their business. You can use the fourth quarter of 2008 to get ready for the best prospecting and lead conversion year of your life!

Want to learn more? Call Tony Arnold at 800-908-9189, ext 101.

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Dom Vercaemert
Valta, Inc
Charlotte, NC

Why are you still engaged with our coaching after 7+ years?
First and foremost, the best answer I can give you is that growing a business has a lot of moving parts to it. Things change all the time. In 2005, I changed my business model from commission based to completely fee based, due to a connection with Bill Bachrach and his method of financial planning. It was like going from the old world to new world.

Because of this shift in my business, there is/was lots of work to do. Even though you go through the E-Myth work and The Burrows Group coaching, the work is never ending. This is the best business development consulting service, with many experts by your side to make sure you stay focused on the right things. This process keeps me sharp- I really like having a coach help me get where I want to go.

My focus right now is on Position Agreements. Also, I have re-written my Strategic Objective and many systems to reflect, essentially, my new business.

Any life lessons along the way?
I am tempted now and then to get off track with ideas and short cut the system- I have learned my lesson with that. Hiring is my biggest weakness. Because I trust people and am big-hearted, I have had a difficult time holding people accountable. I used to think I didn’t have time for employee development meetings and I delegated to the wrong people. Over the past 3 years, I have learned my lessons by listening to my coaches, Janice and Jeff. Now when we hire, we take potential employees through some testing- a series of questions that Jeff helped me formulate. This gives me a more objective view and steers me away from hiring the wrong people.

What is the impact on your life?
Unbelievable. . .unbelievable. I can probably say that if it had not been for this process, I would not be where I am today. I would never have been able to fulfill my Primary Aim. I used to work 70 hours/week, 7 days a week- now I don’t even go to the office on weekends at all. I have time to start thinking about missionary, flight school, time with my wife, golf. I am just ecstatic that I now see how my business serves my life.

What is the impact on your business model?
The biggest impact really stood out for me recently. I just got back from San Diego, and was with a group of self-employed owners. Most owners had no assistants and some had one or two. While talking with them, it was so apparent that others don’t ‘get’ the issues of delegation, they are all working in their businesses, they don’t see that there is a way to get out of the ‘doing it, doing it, doing it.’ Having the guidance to structure business correctly, to live in the visionary box rather than tactical, has been a savior to me. I think and breathe just like it. There’s no way I’d be here today without the business development knowledge and coaching help. Having the proper business structure foundation in order to grow is vital; otherwise there comes a point when things get out of hand. The business needs to be built with proper structure and accountabilities.

I have also learned to stay within my core competence and delegate everything else.

What led you to change your business model from commission to fee based?
I loved this business, not from selling products aspect, but from the perspective of seeing this as my calling, my ministry. I love helping people have a better life. I liked the comprehensive environment of 1 stop shopping- legal, tax and financial planning.

My coach, Jeff, uncovered something for me. He said, “Dom, you have been operating a business within an environment that you don’t like. If your heart is not in the right place, you can never be the kind of person you want to be.” He was right. I felt there was a lack of integrity in the bigger scope of things.

Now I am a fee-based advisor. I hooked up with Bill Bachrach, and there was an instantaneous connection. He gave me a process to follow. It was very stressful to turn away from the successes I was having as a commission-based advisor, but I jumped in anyway and I am very happy that I did. I can now be who I am, and I have created an environment where I am the trusted advisor with a wonderfully competent Deliverables Team that does the work. This allows me more time with the clients to help them with their quality of life. I have finally my built business exactly how I imagined it to be. I feel so much happier being out of that other environment- being held captive by companies that only want you to sell product did not feel right to me.

What’s the impact it is having on your clients?
The impact is unbelievable. My clients receive a much higher level of service. We’ve created an environment where clients can delegate all their planning, tax, legal, and financial, to our Deliverables Team. With the given hours in a week, clients realize that all the quality of life things they want cannot come to fruition unless they change in order to fit these things in. The hours that clients used to spend here planning, can now be replaced with quality of life hours.

Being a life coach and helping people see the importance of living their lives on purpose- it’s astounding to have this impact on people. Clients are having epiphanies!

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If you believe someone or some company could benefit from our materials or services – please let us know! We will be privileged to send them a CD of Your Inner CEO.