The Entrepreneur’s Success Code® program, delivered by a Success Code Coach®, is the proven foundational path for business owners to improve their professional lives and realize their personal dreams. Success lies in learning how to become. . .

“The CEO of Your Life”
Our monthly publication, “Becoming the CEO of Your Life”, continues to expand the teachings contained on the Entrepreneur's Success Code Series CD set.

Each month, we provide expanded insight into select Success Code prinicples along with practical applications to apply to your business today!

Our belief is that one should:

Live – Your authentic life
Lead – From your heart
Discover – Your mindset for abundance

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Becoming the CEO of Your Life!

When you are looking in the mirror, you are looking at the problem. But, remember, you are also looking at the solution. – Anonymous

Live – Your authentic Life
Know your Life Purpose. Allow yourself to integrate the heart and soul of what you truly want in your life into every aspect of your life and business. Your Life Purpose is a statement about who you are, or who you want to become. It is your life’s mission, your reason for getting up each day. It will guide you on the path of living your life with intention.

Lead – From your Heart
Bring balance into your life and your business, Apply fundamental leadership principles based on your Life Purpose. Take your passion, which brings your unique strengths to the forefront, and maximize your effectiveness in all that you do.  Connect your strengths with your profession and life to create alignment, accomplishment and joy.

 Discover – Your mindset for Abundance
 With clarity of purpose brought by your Life Purpose, focus on your strengths. Discover ways of thinking about your profession, your life, and the relationship between the two. Exploration and discovery never ends. It is the ever-evolving path to your Life Purpose and all of that which you desire.

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Principle 5: Begin by discovering your personal objectives about your life

Action Step: Connect your personal objectives to your business objectives.

Purpose: Energize your business by aligning it with your personal goals.   

Practical Application: Write down your personal objectives (income, net worth, health and fitness, family and relationships, hobbies, travel, fun, contribution, etc.) for the next three months, one year, three years, and ten years.  Look at your ten year goals, and ask yourself how the business you’re building can help you fulfill that goal.  Look at your three month goals and identify one step you can take towards that goal in the next 10 days.  Take out your calendar and make a date for taking the first step for each goal. 

Result: You will begin to live a life on purpose taking care of yourself first. 

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Principle 5: Create an Environment that embraces change

Action Step: Create a key initiatives program. 

Purpose: Innovate through continuous and productive change in the company.

Practical Application: Select three trusted employees, three trusted customers and three trusted vendors to complete.  Create a brief questionnaire and ask them to provide feedback on the following areas:  products or service, customer service, management style, employee training, marketing communications, office environment, and anything else.  Complete the questionnaire yourself.  Then, compare your responses to what others are observing in your business.  As a result, create a Key Initiates Program.  Identify what area of the business needs attention first, the outcome and completion date.  Identify the action items needed to produce the outcome.  Prioritize each action item and enroll your team in executing the tasks.  Repeat process for each area the business that needs attention.  

Result: Employees will have the confidence, safety and opportunity to fully contribute to the fulfillment of your Strategic Objective, i.e. business vision

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Principle 6: Differentiate your business from the competition

Action Step: Develop a position strategy. 

Purpose: To set your product or service apart from your competitors’. 

Practical Applicaiton:  Identify your five top competitors, in order of importance.  For each competitor, list three strengths and weaknesses.  Review your competitor’s strengths and weaknesses.  Then, identify your top three strengths and weaknesses.  Determine if you are offering a product, a commodity, or a brand.  Determine your current ranking in your marketplace, relative to your competitors.  Write a selling proposition:  a short statement that gives compelling reasons for the customer to buy your product.  Compose a position statement from these three elements:  Our product or service, the customer’s problem or need, the result of using our product or service. 

Result: Your business, its products and services, will become the preferred choice.   

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Inaugural Business Owner Peer Group Success Camp – October 14 to 17, 2008

Join other Business Owners in planning for the 21st century. Changes are underway in finance, real estate, banking, technology, recreation, promotion, products, services and more.

• Have you truly thought about the impact to you and your business in five years?
• Have you created a plan for evolution?
• What are you going to do to gain the competitive edge in today’s’ global market place?
• Will you still have an asset to sell?

This will be a safe and intensive environment where you can tell the truth and value the candor and honesty from your peers. You will create a Leadership and Marketing plan for your future and the future of your business. You will have hands on facilitation by Jeff Burrows, Tony Arnold and members of the Success Code Coach®  Team to ensure a most unique and incredible opportunity to truly go for what you want!

This is a strategic work event wrapped around an opportunity to contemplate the future with like minded people. It will be held at the beautiful Tubac Golf and Country Club surrounded by the Santa Rita and Tumacacori mountain range in southern Arizona.

This is an intimate, intensive, 2 day event limited to 25 business owners. Each owner may bring a partner, co-worker, spouse or significant other. The cost is $1900 per person and includes lodging, welcome evening cocktail party, breakfast, lunch and our inaugural Success Code closing celebration dinner. If you will be having two in a room, the combined fee is $2,750. Each participant is responsible for their airfare and travel to Tubac Golf Resort and Spa. Tubac is located an easy 35 minutes south of the Tucson airport. Please call Tony at The Burrows Group for more information and your registration for the event.

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The Success Code Coach® Team invites you to take the first step in transforming your business and your life with our complimentary Success Code Assessment! Experience more success! Reveal the true picture of where you are right now. Create the clarity and direction for both your life and your business.

Our process provides you the opportunity to imagine what is possible for you and your business. You will discover your true potential during our complimentary coaching call.

You can take the Assessment right now or simply contact us at 800-908-9189.  We will guide you the rest of the way.

To ensure a great one-hour call with a Success Code Coach®:

1. Take the Assessment in an uninterrupted block of time.
2. Don’t over analyze your responses.
3. There are no right and no wrong answers.

Learn more about what we do, how we do it and why we do it! Simply complete the form and we will send you a free audio CD of Your Inner Entrepreneur.

"Jeff Burrows is the new voice of entrepreneurial wisdom. He gets to the heart of the struggle that so many business owners experience and points the way to lasting success and satisfaction. With vision, passion, and spirit, he guides you back to the dream that launched your enterprise-and shows you how to make it real.”

- Donald J. Trump

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Interview with Marty Pomerantz, President of Safeguard Business Management Solutions Company, www.myvendor.com

This month, Marty shared some of his thoughts on The Burrows Group coaching experience.

How long have you been in our coaching program?
This is the start of my 3rd year.

What caused you to seek out a business coach?
I was part of a group of like-minded business owners, within the Safeguard arena, who got together to share ideas on how we ran our businesses. We shared many great ideas over the years from our various businesses, but then went back to our offices and did our own thing- the same, old thing. Our commonality was that we were all struggling with operations. (We would soon learn we also had leadership issues.) We had great discussions but never got anything resolved. We didn’t have any tools, we were just sharing info.
One man in our group decided to reach out to find a business coach. We narrowed our search down to 3 finalists and interviewed each. We chose Jeff Burrows, based on his E-Myth coaching background, his presentation of his plan to our group, and his dynamic personality.

What has been your experience thus far?
It has really been a roller coaster ride; Success Code coaching truly makes you more aware and more conscious.
It’s not just the work, it’s a frame of mind, a perspective that has transformed me into seeing a different way to approach everything. My point of view has certainly shifted.
The up part is the excitement you feel about what you are learning. You can see the results.
Also, I have learned what my strengths are. I love sales and the vision part of the business. The way I see something, as a business owner, may not be what my employees see when I present it to them. Therefore, the Strategic Objective is a piece that has been very instrumental to me. The Strategic Objective is what everything in my business refers to. I am able communicate to my employees what and why we are doing things based on the Strategic Objective (my vision of the business).
The downside is that I have realized what I don’t like to do and that my weakness is implementation. What I am not good at I must delegate or hire out. It is hard to face your weaknesses, but I am given the tools to move through this. A very effective part of this coaching process has been to have someone else come in to document our systems.  I now see how systems relate to other areas of my business. I am much better at looking at my business as a whole.

What has surprised you about the coaching experience?
I have been most surprised about how often in every day life and conversation I think about and relate to what I am learning. It’s crazy, I don’t think I am doing anything much differently than before, but several times/day I find myself referring to the coaching principles and point of view that I have learned.

From my employees’ perspectives, the coaching has been phenomenal! They will tell you that I am a much calmer individual.

From my perspective, the coaching and tools provided allow me to communicate in a form that is much clearer to my employees. The Strategic Objective, the Company Story and the Employee Agreements have reduced the anger and frustration for me. I used to think that the employees knew what I wanted, but they didn’t. From their perspective, I used to jump all over the place when explaining the plan and the goals. It made sense to me, as the owner, but the employees never saw a clear picture. Now, I have much more buy in and support because they can see a clear picture of where I am going. I also get much more feedback and input on how to do things better.

Is there anything else you would like to share?
Yes. Even though I am not there yet, I have the focus of doing what I want in my business & making sure others in my business get ‘it’ done. I am very aware of “creating a business that serves my life” and I look forward to being there.