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Your Inner CEO
earn How to Become the CEO of Your Life
by Tony Arnold,
COO JeffBurrows.com
Why do our Clients come to
us? They come to us because they are tired, overworked, or
have lost the joy in owning their business. Every day they
promise those around them they are the best of the best. They speak
with prospects, clients, and others to demonstrate their competence
in their product or service. As they go about the work of their business,
they react to what comes at them, continually breaking, changing or
adjusting their schedule to meet the demands of the business. They're not
sure why, but they just wish a day, any day, could go as planned.
Am I describing some of what you are feeling? What if you could
really have one day, just one, where you could honor your own schedule?
What would you feel like? How would your employees, clients, family or
friends react? Could it be possible? Could you really think about your own
life?
Principle 8: Become an Entrepreneur- Leave Behind the
Manager, Technician and Inventor in You
Some business
owners stumbled into their business, some planned it, and some
followed a circuitous route that couldn't possibly be duplicated. Many
entered the business as the technician, the doer, the problem solver. You
use processes, probabilities, education and your wits to succeed where
many have failed. You know the technical nature of your product or
service; you do it everyday, over and over again. You get up every
morning, go to the office, and you think you know exactly what the day
will look like. You will answer the same question and give the same
direction to your employees or co-workers. You will do the same thing as
yesterday, but now it's today. You wish that someone would listen so you
wouldn't have to say the same thing over and over again. Gotta do it
again, say it again, do it again, say it again. Why don't they get
it?
Some of you entered
the business as the manager. You plan, you quantify, and you implement it
with and through others. You know how to keep the office running, how to
pick the next consultant, how to juggle more clients, more deals and more
responsibility. But you know there's a better way to do this, if only
those around you could do it like you do it. You've told them a
hundred times. With every new hire, you tell them how not to make a
mistake: "We have our reputation! If you have any questions, just
ask me." In the meantime, you're off to the next crisis: busy, busy,
busy.
Some of you entered
the business as an entrepreneur. You know how to do it. You know the
technical work. You know how to manage, certainly better than the manager
you worked for! But you want it to be different. You have this wonderful
idea, an idea that will bring true value, honor and integrity to you, your
industry, your clients and your employees. And, you will make a whole lot
of money! You're an innovator. Your idea is different. It will make a
difference. How do I get others to see it, to feel it, to breathe it? They
say they understand what I want, but it's not happening. How do I motivate
and guide them to embrace and live my vision, my dream?
Is this familiar to
you? It should be, because there is an entrepreneur, manager, and
technician in all of us. We need all three to have a successful business.
However, since a business reflects the owner, your business operates as
you operate. Are you truly willing to become more of an
entrepreneur?
Principle 3: Learn how to
Create a business that Serves Your Life
The starting
point for building a business that works begins with why you do what you
do. Whatever you do, how you do it, and why you do it should be focused on
providing what you truly want in life. The reason to create a business, to
build a business, or to work on or in a business is to give you more life,
more happiness, more profound appreciation for what you do. The challenge
facing most business owners is the understanding of what they want for
their life. It's not the cars, the money, or the house. The source of your
passion and your vitality is what we call Life Purpose. It gives you
clarity and purpose. It is your guiding light. It can be
elusive, yet we all have a higher desire to be that special person. We
just need to be willing to spend the structured time thinking about it in
order to identify it. Do you know your Life Purpose?
Once you understand
your Life Purpose, you can begin the process of building a business that
works; one that works for you, one that will give you what you want in your life. You begin by
creating a Strategic Objective (SO) for your
enterprise. Your SO should be so clear and precise
that any question one may have about the business can be
answered by reading it. The SO is the source of bringing balance to you,
the owner. The business is designed and built to give you what you want-
because it's your life we're talking about.
Once this initial
work is completed, the rest is implementation with a hearty dose of
accountability!
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